Every company has its own methods to attract new customers and improve sales. Some choose cold calling, others advertisements, and even word of mouth. Another effective tactic is to allow your website to be your sales rep. Some companies go as far as not doing any cold-calling or other advertising While it doesn’t work for everyone, it can be extremely effective and create great cost-savings.
When people and businesses seek services and products, they turn to search engines and ultimately websites for information. Having a strong web-presence is vital to converting visitors to leads.
1. Search Engine Optimization
One of the most important steps to take is optimizing the site for search engines to index and catalog. Search engines like Google automatically analyze websites and rank them in searches based on keywords and content. Content needs to be focused on what services and products you offer.
2. The Ten Second Rule
Visitors decide whether they will stay on a site within the first ten seconds. The design of a site and content on the homepage are the most important in creating a site that retains visitors long enough to evaluate your product. Feature large images and headlines to grab visitors attention and drive them deeper in the site.
3. Update, Update, Update!
Search engines look for websites with content that is relevant to the search terms offered by the visitor. Google recently announced that they have updated their algorithms to give new content higher priority. Affecting 35% of searches, stale content could quickly lose position in searches on popular terms. To improve and maintain rankings, you must continuously update and add content to your site. One of the most effective methods of keeping your site up-to-date and driving more traffic is writing a weekly blog. Read an in-depth post we’ve written on blogging.
4. Make a case
Use a mixture of relevant and exciting graphics with convincing and effective text. Visitors need to know what you offer and why they need it. Use plenty of pictures, video and content that will convince your visitors they need to contact you and find out more.
5. Action & Capture
Slick content can only grab the attention of visitors . Make a convincing case for why the visitor needs your services. The next step is the “action request” – tell your visitors what they should do with the information they’ve read. Ultimately, they need to provide their contact information in the form of a phone call, email or web form. Prompt followup with the provided information is key to make this an effective method.
Share what other steps have you used to make your site sell for you in the comments below!
Empty Net Media is a Austin, Texas Production Company, producing commercials, web videos, and offering website services.